De-influenced anyone? In some cases, social media gives consumers the shopping ick 

Social media platforms like TikTok and Instagram have become some of the most popular destinations to shop online – even driving some people to take up shopping addictions. While the power of targeted ads, product virality and influencer marketing has influenced many consumers to overspend, in other cases, it’s leaving online shopping baskets empty.  According […] Continue reading

School’s out for summer – parents brace for financial impact 

Summertime and the livin’ is easy – the motto of America’s youth. But for parents of young children, the summertime is anything but easy. As kids ditch early morning wakeup calls and homework assignments for playdates and time in the sun, parents are on the hook for keeping them entertained and cared for, which often […] Continue reading

Young Americans want a summer of fun, no matter the funds 

High costs – whether it be for airfare or entertainment – are not enough to keep young Americans from living their best lives this summer. With travel at the top of consumers’ to-do lists, financial goals and saving money may be put on pause until the fall.  According to a new study conducted by Qualtrics […] Continue reading

More than a quarter of Americans are skipping meals due to the rise in grocery costs 

Food inflation has proven to be sticky over the past few years with grocery prices up 25% since the start of the pandemic. As Americans walk the grocery aisles for household staples, they’re reminded that their money doesn’t go as far as it once did. Luckily, there are some glimmers of cost relief on the […] Continue reading

More than three quarters of Americans are experiencing a cost of living creep 

Lately there’s been a lot of talk about the economy being in better shape as experts point to common economic indicators like a low unemployment rate and more moderate inflation. Yet, many Americans don’t seem to share that same positive outlook as they face a high cost of living, propped up by sustained, elevated interest […] Continue reading

For some millennial women, the decision to not have kids comes down to cost

A perceived love for avocado toast is a stereotype that still haunts American millennials today, yet, if you were to poll today’s largest generation, they’d likely come up with another characterization – “unlucky.” It’s no secret that the economic cards have largely been stacked against millennials, many who entered the workforce around the time of […] Continue reading

Gen Z looks to friends and parents for help purchasing a home, study finds 

Homeownership has long been considered a cornerstone of the American Dream, yet, lately it’s felt unattainable for many Americans. Between rising rent costs, high home prices, elevated mortgage rates and low housing inventory, aspiring homeowners are turning to their inner circle for financial help.  According to a recent study conducted by Intuit Credit Karma, 47% […] Continue reading

The traditional 9 to 5 is soul-sucking for Gen Z, study finds 

Generation Z is known for many things. They’re more racially and ethnically diverse than previous generations, they’re digital natives, having grown up on social media platforms, they tend to be more progressive on key social issues, and they’re not afraid to challenge the status quo – especially when it comes to their careers and work-life […] Continue reading

Single Americans “swipe right” on excellent credit, study finds

Online dating is one of the primary ways romantic partners meet. Singles can customize their dating experience, including how they present themselves to potential suitors, and how they select potential partners, based on their preferences. This online world of dating allows people to learn a lot about a person before ever meeting them IRL. Things […] Continue reading

Gen Z and millennials are obsessed with the idea of being rich, and it could be leading to money dysmorphia.

In late 2023, a new trend emerged online and across social media where people began questioning how well they were doing financially. The phenomenon coined “money dysmorphia” occurs when people feel insecure about their financial standing, no matter the reality of their situation. The problem? The growing trend is having a negative impact on people’s […] Continue reading