Tag Archives: Theme Months

From efficiency to growth: Where to reinvest the hours AI returns

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If AI gave you 10 hours back this week, Jason Waugh asks, what would you do with them? Be sure you’re investing those hours where they’ll compound. Continue reading →

Why this Redfin data journalist traded her 2.9% mortgage rate for 7.35% — and has no regrets

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I bought a house with a 7.35 percent rate in 2024. Refinancing the rate down to 6.2 percent the next year made the mortgage math easier to stomach.  Continue reading →

5 AI prompts that do the work of a full-time marketing assistant

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AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever. Continue reading →

Let ‘The Broke Agent’ save you from boring real estate content

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Build familiarity, and stay top of mind with real estate content that captures the authentic moments that happen with clients every day, Jimmy Burgess writes. Continue reading →

10 profit holes that can sink your real estate business

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Increase your profits both by cutting unnecessary waste and generating more business with these actionable strategies from trainer Bernice Ross. Continue reading →

Ready to kill your brand and your lead gen? Take private listings

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The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time.  Continue reading →

Your brand should shout. Your finances should whisper

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Great marketing demands attention. Great financial systems quietly do their job, CFP Amanda Neely writes, and that’s exactly the point. Continue reading →

Getting ghosted? Try these 7 lead-generation strategies

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Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading →

Convert your next listing into 10 pieces of content

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Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work. Continue reading →

Compass, control and the role of the real estate fiduciary

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Compass’s new listing lead referral program is opt-in, voluntary and worth paying close attention to, indie brokerage CEO Dezireh Eyn writes. Continue reading →