Tag Archives: marketing

Musk, OpenAI and a trust problem that isn’t going away

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The Musk vs. OpenAI courtroom battle is about more than ownership and valuation. It’s accelerating a skepticism that was already building. Continue reading →

What the Spirit Airlines collapse can teach the real estate industry

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Once this budget airline lost sight of the customers who had made it great, Jeff Glover writes, it began its downward spiral, resulting in last week’s closure. Continue reading →

Mauricio Umansky: Bet on the things you believe in (even before the numbers back you up)

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Although the industry rewards speed, The Agency founder Mauricio Umansky writes that the long-term plays that don’t show immediate ROI matter more. Continue reading →

Reffkin sheds light on Compass’ push for national MLS: ‘We are bringing MRED national’

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“I want to create a national MLS to compete against local MLSs,” Robert Reffkin said, while hinting at more MLS expansions to come. Continue reading →

As the industry consolidates, it’s time to build your own flywheel

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The stacking model is a practical system for agents who refuse to be out-marketed by platforms with billion-dollar budgets, Zac Kennedy writes. Continue reading →

Brown Harris Stevens, FirstTeam choose collaboration over brokerage consolidation

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Two of the nation’s largest independent brokerages are joining forces on a multi-year marketing partnership — and say the model could offer a blueprint for other independents facing consolidation pressure.
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Instagram cracks down, Meta doubles down, Vine comes back

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The platforms are done being passive about what gets rewarded. Instagram is restricting reposts, Meta is tightening partnership content standards and new research is poking holes in the demographic targeting assumptions most agents are still operating on. Continue reading →

Agents are making the same mistake with AI that they made with social media

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Just like with social media, REDX’s Curtis Fenn writes, the agents who use artificial intelligence platforms with intention and a plan will flourish in the years ahead. Continue reading →

Farming done right: Low-cost ways to dominate your neighborhood

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Neighborhood farming done right is about showing up more, caring more and staying consistent when others give up, Darryl Davis writes. Continue reading →

Keller Williams acquires Michael Lewis Marketing Suite

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Michael Lewis Marketing Suite has been providing marketing services for Keller Williams affiliates since 2013. MLMS will be expanded brokerage-wide by Q3. Continue reading →