How to write an MLS listing description with integrity

When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading

Professor ‘proves’ pocket listings outperform the MLS? Not so fast

You may have seen a study that purports to show a pricing premium for private listings, coach Darryl Davis. The truth is very different and far more complex. Continue reading

What does NAR’s new settlement mean to real estate professionals?

Darryl Davis explains what the settlement is, why it matters and what, if anything, it actually changes about how you do your job. Continue reading

Here’s what your 1st meeting with a buyer should look like

Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next. Continue reading

What a moon mission can teach women about timing and success

Christina Koch just became the first woman in history to travel around the Moon. Julie Escobar shares what Koch’s story means for every woman in real estate who thinks she’s missed her window.  Continue reading

What NASA’s Artemis II reveals about agents who go the distance

The capsule’s name, Integrity, is what separates agents who build lasting careers from those who flame out after a few years, coach Darryl Davis writes. Continue reading

‘Coming soon’ was a good idea. What we’ve done to it isn’t

Coach Darryl Davis writes that an honest assessment of how “coming soon” status is being used to undermine seller choice is essential for building trust with consumers. Continue reading

Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table

The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure. Continue reading

I believe in seller choice. That’s exactly why I’m concerned

What happens at the kitchen table is what concerns Darryl Davis. Real seller choice begins with real information. Agents must ensure the seller understands both sides of any strategy before they sign. Continue reading

Industry leaders: Zillow Preview isn’t the answer — it’s acceleration

Zillow Preview is not a solution to the private listings problem, coach Darryl Davis writes. It is a more palatable on-ramp to the same destination. Continue reading