How to write an MLS listing description with integrity
When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading
When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading
You may have seen a study that purports to show a pricing premium for private listings, coach Darryl Davis. The truth is very different and far more complex. Continue reading
Darryl Davis explains what the settlement is, why it matters and what, if anything, it actually changes about how you do your job. Continue reading
Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next. Continue reading
Christina Koch just became the first woman in history to travel around the Moon. Julie Escobar shares what Koch’s story means for every woman in real estate who thinks she’s missed her window. Continue reading
The capsule’s name, Integrity, is what separates agents who build lasting careers from those who flame out after a few years, coach Darryl Davis writes. Continue reading
Coach Darryl Davis writes that an honest assessment of how “coming soon” status is being used to undermine seller choice is essential for building trust with consumers. Continue reading
The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure. Continue reading
What happens at the kitchen table is what concerns Darryl Davis. Real seller choice begins with real information. Agents must ensure the seller understands both sides of any strategy before they sign. Continue reading
Zillow Preview is not a solution to the private listings problem, coach Darryl Davis writes. It is a more palatable on-ramp to the same destination. Continue reading