Lofty launches AI tool to turn CRM contacts into seller leads

Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings. Continue reading

‘Coming soon’ was a good idea. What we’ve done to it isn’t

Coach Darryl Davis writes that an honest assessment of how “coming soon” status is being used to undermine seller choice is essential for building trust with consumers. Continue reading

Inside Real Estate wants to fix the response lag killing deals

Inside Real Estate has unveiled Streams, a mobile AI app that surfaces high-intent leads and is meant to helped agents close deals faster. Continue reading

Why ‘old school’ still rules at winning listings in 2026

While everyone else competes online, the agents who win listings will be the ones who go old school, pick up the phone and show up in person, new contributor John Angelopoulos writes.  Continue reading

Klipster won’t rescue video listing apps: Tech Review

Tech expert Craig Rowe reviews Klipster. “The mobile application helps real estate agents create and share listing and social marketing content on its own consumer-facing network,” he writes. Continue reading

Here’s the real secret to increasing your lead conversion rates

If you want better lead conversion rates in your real estate business, stop chasing volume, and start delivering real relevance, Josh Ries writes. Continue reading

Build relevance into your 2026 budget and business plan

Trainer Rachael Hite says NAR’s Nykia Wright was right. This budget and business planning season, agents need to up their game to stay relevant in 2026. Continue reading

Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review

Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. Continue reading

How to stop real estate websites from stealing your clients

Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading

RealScout and Agent Image partner to steal Zillow leads — and give them to you

Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow. Continue reading