Tag Archives: TikTok

The perfection trap that’s holding your business back

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Transform your storytelling and leverage content marketing to reveal your authentic professional journey and connect with clients, Jimmy Burgess writes. Continue reading →

Turn ‘How’s the market?’ into a lead without being weird

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Stop giving market lectures, and start positioning yourself as a market expert with this simple strategy for lead generation and follow-up from Josh Ries. Continue reading →

5 years. $50M in sales. Here’s the blueprint behind it all

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Jimmy Burgess shows how this Florida real estate agent remade his business by leaning in to social media and new niches. Continue reading →

Stop chasing leads! How one agent built a $150M business on YouTube

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Rick Guerrero sits down to talk with Sarah Meslowski about her YouTube strategy, which focuses on one long-form video per week. Over the past five years, she’s done $150 million in sales. Continue reading →

Instagram, Google and Disney reveal new discovery tools 

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From paywalled features to AI-curated search, platforms are tightening control over what gets seen and how users engage. Here’s how that shift is impacting visibility — and what real estate professionals should do about it. Continue reading →

Let the HOMES system help you nail your next buyer consultation

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Take your buyer consultation from transactional to consultative with Josh Ries’ step-by-step system for working with buyers. Continue reading →

AI, TikTok search and screen-free tech reveal a growing disconnect 

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From declining engagement to the rise of screen-free tech, new signals suggest a growing disconnect that marketers should pay attention to. Continue reading →

OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

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From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading →

From content to closings: How social media drove $50M in mortgage production

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Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading →