Brokerage storefronts become ad networks amid Smartify expansion

Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships. Continue reading

Michael Valdes on consolidation, profitability and what real estate agents must do next

The CEO of LPT International shares insights on consolidation, profitability, and growth, and how Inman’s advisory board is shaping the Inman Connect San Diego agenda. Continue reading

5 years. $50M in sales. Here’s the blueprint behind it all

Jimmy Burgess shows how this Florida real estate agent remade his business by leaning in to social media and new niches. Continue reading

Anywhere inks enterprise deal with powerhouse platform Canva

Anywhere Real Estate affiliates will have free access to Canva Enterprise starting the fourth quarter of 2025. The platform includes preloaded branded templates and seamless integration into Anywhere’s other marketing platforms. Continue reading

You better Google it! Mastering your Google Business Profile

While you’re optimizing your online presence, don’t stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile. Continue reading

Oh, what a feeling: 4 experts share how to create a brand that lasts

At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O’Brien and Elias Astuto said a strong set of values, authenticity and substance are key to creating an unforgettable brand. Continue reading

What to do on social in 2024? Avoid politics at all costs

A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading

Diversifying luxe marketing can increase income by $10s of $1,000s

The “State of Real Estate Marketing” report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain insights into agents’ plans for marketing in 2023 and best practices. Continue reading

‘Know yourself’ and other top agent tips from BeCorcoran 2023

From developing a strategy based on one’s strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday. Continue reading

Adfenix rebrands as Realforce to meet agent marketing needs

A real estate branding and advertising company based in Sweden has rebranded from Adfenix to Realforce to match growing service offerings. Continue reading