From 1st call to closing: How to create a 5-star client journey 

Map your client’s journey. Identify every moment of truth. And at every one, Darryl Davis writes, ask yourself: Does this feel like a 5-star experience? Continue reading

Why your best agents ignore your brokerage’s tech stack

If your top agents aren’t using your tech stack, it’s not a training, culture or communication problem, The Agency’s Zane Burnett writes. It’s a product problem. Continue reading

If you need to ‘add value’ at the end, you’re already behind

Contributor Deb Siefkin writes that real estate agents need to add value right now to be relevant. Continue reading

Rechat wants to capture every client conversation — and turn it into data

Rechat launches AI Memo, a built-in tool that records, transcribes and analyzes client conversations to help real estate agents improve follow-up. Continue reading

The truth about AI in real estate (according to agents)

Real estate agents share how they’re actually using AI, where it saves time and why it’s raising the bar rather than replacing them. Continue reading

That guy who sold his house with ChatGPT should be a warning sign for real estate agents

Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes. Continue reading

Proptech investment hits $1B in February as investors place bigger, more selective bets

Proptech funding topped $1 billion in February as venture capital shifted toward fewer, larger bets, even as early-stage startups continued attracting investment. Continue reading

Offering plans explained: Red flags every real estate broker must catch before closing

Real estate attorney and new contributor Brett Stack says these six red flags should cause co-op and condo agents to hit the brakes for further review on transactions in the Big Apple. Continue reading

5 qualities every great transaction coordinator must have in 2026

Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great. Continue reading

Former Realtor.com, Movoto, Homeward execs move to PLACE

PLACE has expanded its C-suite with former executives from Realtor.com, Homeward and Movoto, according to an announcement on Thursday. Continue reading