Tag Archives: value proposition

Why your best agents ignore your brokerage’s tech stack

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If your top agents aren’t using your tech stack, it’s not a training, culture or communication problem, The Agency’s Zane Burnett writes. It’s a product problem. Continue reading →

‘Carl’s a mess’ trend shows how conversation outperforms content

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A viral reality TV moment, new LinkedIn data and Facebook engagement insights all show how conversation is driving reach more than content alone. Continue reading →

Why too many brokers are wasting money on AI (and what they should be doing instead)

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The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency’s Zane Burnett writes. Continue reading →

Elevate your marketing, and make it a strategic component to growth

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Real estate marketing isn’t just tactical, marketing expert Cara Tachibana writes. Learn how a strategic brand approach drives growth and agent adoption as she walks through her brokerage’s marketing makeover. Continue reading →

Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing

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Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes. Continue reading →

Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing

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Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes. Continue reading →

Why HomeServices CEO says ‘do less’ to achieve more in real estate

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On this episode, Chris Kelly, the new president and CEO of HomeServices of America, talks Compass acquisition headlines, private listings and more. Continue reading →

3 critical keys to launching a new career in real estate

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Ready to make the most of your new real estate career? Learn from team leader Carl Medford, and create a firm foundation for your business. Continue reading →

One year later, 5 agents look at how buyer agent compensation changes have reshaped real estate

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It’s been a year of big talk, real change and lessons learned since Aug. 17, 2024. Martha Melendez looks at how the industry has shifted since terms of the commission settlement kicked in. Continue reading →

No gimmicks: Just 5 things that work for real estate entrepreneurs

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Whether you’re a solo agent building your brand, a team leader scaling your operations or a broker expanding your vision, these five keys from Julia Lashay Israel form the foundation of lasting success. Continue reading →