Communication isn’t the product. It’s the evidence

Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading

Here’s what your 1st meeting with a buyer should look like

Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next. Continue reading

Buyers are scared. That’s why they need our insight right now

Our job as professionals is to read between the lines and help our clients make better decisions than they’d make on their own, Greg Hague writes. Continue reading

Buyers agents are more valuable in today’s listing landscape

The era of the single, unified real estate marketplace — where every available home was findable in one place — is behind us, coach Darryl Davis writes. Here’s what’s next. Continue reading

Here’s what can go wrong when using AI instead of an agent

AI is good at structured answers in predictable environments, but real estate is full of unpredictability, Tatiana Zagorovski writes. That’s where expertise lives. Continue reading

What today’s buyer really wants (and what that means for agents)

Better Homes and Gardens Real Estate President Ginger Wilcox shares consumer trends and data insights to help boost your spring market strategy. Continue reading

Even homesellers want ‘days on market.’ But plenty might skirt it.

An Intel survey suggests that a strong minority of sellers might take the real estate market somewhere most consumers don’t want it to go. Continue reading

Indie broker-owner on coming-soon listings and real estate portals: It’s all about control

In its drive to create more control over listings, the industry is providing less transparency, less independent advice and more centralized influence over the final outcome, Red Oak Realty owner and CEO Vanessa Bergmark writes. Continue reading

Hire an assistant, bring on a partner or stay solo? A guide

Should successful agents hire help, partner up or just tough it out and push through? Kevelyn Guzman asks. The answer depends on the math. Continue reading

Let the HOMES system help you nail your next buyer consultation

Take your buyer consultation from transactional to consultative with Josh Ries’ step-by-step system for working with buyers. Continue reading