Communication isn’t the product. It’s the evidence
Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading
Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading
Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next. Continue reading
Our job as professionals is to read between the lines and help our clients make better decisions than they’d make on their own, Greg Hague writes. Continue reading
The era of the single, unified real estate marketplace — where every available home was findable in one place — is behind us, coach Darryl Davis writes. Here’s what’s next. Continue reading
AI is good at structured answers in predictable environments, but real estate is full of unpredictability, Tatiana Zagorovski writes. That’s where expertise lives. Continue reading
Better Homes and Gardens Real Estate President Ginger Wilcox shares consumer trends and data insights to help boost your spring market strategy. Continue reading
An Intel survey suggests that a strong minority of sellers might take the real estate market somewhere most consumers don’t want it to go. Continue reading
In its drive to create more control over listings, the industry is providing less transparency, less independent advice and more centralized influence over the final outcome, Red Oak Realty owner and CEO Vanessa Bergmark writes. Continue reading
Should successful agents hire help, partner up or just tough it out and push through? Kevelyn Guzman asks. The answer depends on the math. Continue reading
Take your buyer consultation from transactional to consultative with Josh Ries’ step-by-step system for working with buyers. Continue reading