Tag Archives: Social media trends

What today’s buyer really wants (and what that means for agents)

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Better Homes and Gardens Real Estate President Ginger Wilcox shares consumer trends and data insights to help boost your spring market strategy. Continue reading →

The real reason agents plateau (and 5 ways to break through)

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Every agent reaches a point where growth slows down, Jimmy Burgess writes. Most assume they need a new strategy, but what they really need is a new perspective. Continue reading →

Why real estate marketing can’t afford distractions in 2026

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From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing. Marketing forecasts reveal where volatility is increasing, which trends still matter and why focus, trust and execution wi… Continue reading →

Trending: Agents, it’s time to show your face (and find your voice)

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From trending Reels to TikTok link tools and Instagram voice updates, the latest platform changes show a clear shift toward video, voice and human connection. Continue reading →

Trending: A winning gorilla debate answer, and TikTok holds on

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From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Jessi Healey breaks it down.
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Be very demure, very mindful of viral social media micro-trends

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Trainer Rachael Hite breaks down the latest viral TikTok trend and gives guidance on whether real estate agents should hop on the bandwagon. Continue reading →