The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works. Continue reading
Oriol brings more than 15 years of experience in luxury brand strategy and brokerage platform development to the role. Continue reading
For the first time since October, the monthly cost of buying a home increased, a consequence of the Iran war driving mortgage rates to a six-month high. Continue reading
From paywalled features to AI-curated search, platforms are tightening control over what gets seen and how users engage. Here’s how that shift is impacting visibility — and what real estate professionals should do about it. Continue reading
Drew Thompson shares three tools that, together, cost about $50 a month and replace almost every other AI subscription you currently have. Continue reading
From declining engagement to the rise of screen-free tech, new signals suggest a growing disconnect that marketers should pay attention to. Continue reading
AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading
Inman’s tech writer Nick Pipitone put Zillow’s new Google NotebookLM integration to the test to answer the questions “Who’s it for?” and “What does it mean for your business?” Continue reading
Real estate agents have strong opinions on each of the major players in the so-called “portal wars” between Zillow and its competitors. Intel asked who agents want at the center of the home search. Continue reading
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading