From Liquid Death to Google, the old marketing playbook is breaking

The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works. Continue reading

‘You’re so vain’: The illusion created by vanity metrics

Strategically positioning yourself and evaluating your performance with the metrics that matter will put you ahead of the competition, according to consultant Diana Zaya. Continue reading