Real estate has an AI problem. This startup thinks it knows why

AI adoption in real estate is rising, but many agents — especially women — are being left behind as complex tools limit real-world impact. Continue reading

The markets that have shifted most in homebuyers’ favor, ranked

See which cities have swung the most toward homebuyers since 2022 — and which have quietly become tougher for them. Continue reading

Compass economist on this year’s housing market: ‘Overall it’s been a little disappointing’

Don’t hold your breath for a “Goldilocks effect.” These key metrics show the real estate market continues to sputter. Continue reading

Demand rises as mortgage rates retreat from April high: Redfin

Pending home sales posted their biggest annual gain in six weeks and new listings rose for a second consecutive week during the four weeks ending April 26, according to Redfin. Continue reading

How Real plans to turn REMAX’s web traffic into a revenue stream

Real executives have pointed to REMAX’s digital footprint as a key piece of the company’s long-term strategy. Continue reading

The best-kept ‘secret’ mortgage: What you need to know to get one  

Bernice Ross talks through the pros and cons of all-in-one mortgages from first-hand experience. Continue reading

EVERYTHING you need to know about the Real-REMAX merger

As you wrap your mind around the consolidation deal, we’re making sure you have all of the information you need to navigate what comes next. Continue reading

What agents can learn about negotiating from Trump and Iran

President Trump is famous for writing about “the art of the deal,” Bernice Ross writes. How can you put his strategies to work for your clients? Continue reading

These are the only 3 metrics that predict real estate revenue

Pay attention to the metrics you’re tracking, and make sure they’re actually predicting income rather than serving as lagging indicators, coach Verl Workman writes. Continue reading