The role of the CMA (and agent) in an AI world
As AI makes CMAs faster and cleaner, broker-owner Deb Siefkin writes, it’s exposing a gap most agents were never trained to address. Continue reading
As AI makes CMAs faster and cleaner, broker-owner Deb Siefkin writes, it’s exposing a gap most agents were never trained to address. Continue reading
Real’s deal for REMAX would create a 180,000-agent platform as consolidation reshapes brokerage competition. Continue reading
Homeowners are increasingly willing to give up an ultra-low mortgage rate and hit the market, a new Intel survey finds. Continue reading
The longed-for market recovery still seems uncertain. Get caught up on the latest predictions and learn to make the most of every opportunity. Continue reading
Katie Lance highlights the online shift in AI-driven search and the importance of consistent social media content for visibility. Continue reading
In the fastest markets, more than 1 in 3 homes sell within a week. In the slowest, listings sit for months, Zillow’s latest data finds. Continue reading
Property taxes are rising fast in 2026, shocking homeowners and straining budgets. Most still aren’t appealing their tax bills despite growing pressure. Continue reading
Compass International Holdings Brands and Century 21 execs say the future of consolidation hinges on unified tech platforms, stronger agent support and measurable consumer value. Continue reading
NAR’s Lawrence Yun outlines a cautious 2026 housing market outlook, citing mortgage rate volatility, oil price shocks and shifting consumer sentiment as key forces shaping a slower, uncertain recovery. Continue reading
Authenticity opens the door. Broker-owner Deb Siefkin shares what actually carries the conversation when the decision gets difficult. Continue reading