Tag Archives: real estate professional

Your real estate clients aren’t hiring you to be yourself

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Authenticity opens the door. Broker-owner Deb Siefkin shares what actually carries the conversation when the decision gets difficult. Continue reading →

Are we turning real estate professionals into gig workers?

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The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. Continue reading →

Are we using AI to build our business — or replace it?

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What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading →

Restore the MLS: A return to cooperation, not control

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Fragmented power structures and binary “all-in or all-out” rules are no longer compatible with today’s demands, Caitlin McCrory and Robert Reffkin write. Here’s how they think the MLS needs to evolve. Continue reading →

In first interview as Compass’ president, Neda Navab says agents are the brokerage’s ‘heartbeat’

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Navab also spoke about a real estate journey that began when she was a child, and about meeting Robert Reffkin in college. Continue reading →

At Inman, we believe in you, the real estate professional

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Real estate embodies the American dream, and as a profession is filled with people fighting for their communities and their clients. Continue reading →

Century 21 CEO on rethinking the inventory challenge

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Adapting to market changes and creating options for clients allows real estate agents to stay relevant and engaged no matter what shifts may occur, Century 21 CEO Mike Miedler writes. Continue reading →

7 pitfalls that can ruin your reputation as a real estate agent

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Your reputation precedes you in every meeting, showing and negotiation, coach Darryl Davis writes. Every interaction either enforces it or enhances it. Continue reading →