Author Archives: Darryl Davis

From 1st call to closing: How to create a 5-star client journey 

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Map your client’s journey. Identify every moment of truth. And at every one, Darryl Davis writes, ask yourself: Does this feel like a 5-star experience? Continue reading →

How to write an MLS listing description with integrity

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When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading →

Professor ‘proves’ pocket listings outperform the MLS? Not so fast

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You may have seen a study that purports to show a pricing premium for private listings, coach Darryl Davis. The truth is very different and far more complex. Continue reading →

What does NAR’s new settlement mean to real estate professionals?

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Darryl Davis explains what the settlement is, why it matters and what, if anything, it actually changes about how you do your job. Continue reading →

Here’s what your 1st meeting with a buyer should look like

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Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next. Continue reading →

What NASA’s Artemis II reveals about agents who go the distance

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The capsule’s name, Integrity, is what separates agents who build lasting careers from those who flame out after a few years, coach Darryl Davis writes. Continue reading →

The marketplace is fracturing. Here’s how to compete anyway

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The fundamentals of why sellers and buyers need a skilled, informed, honest real estate agent have not changed. Continue reading →

A national MLS could change our industry — and not in a good way

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The answer to a flawed institution is reform, not replacement, coach Darryl Davis writes, and NAR has both the authority and the responsibility to lead that reform. Continue reading →

‘Coming soon’ was a good idea. What we’ve done to it isn’t

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Coach Darryl Davis writes that an honest assessment of how “coming soon” status is being used to undermine seller choice is essential for building trust with consumers. Continue reading →

There’s a new listings category. I’m calling it the company FSBO

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A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool, Darryl Davis writes, and we’ve known for a long time what restricted buyer pools produce. Continue reading →