Where did the demise of the MLS begin? It started with CCP

The Clear Cooperation Policy tried to solve a real problem and created a larger one, Darryl Davis writes. Admitting that is not weakness. It’s the only leadership move that still has a chance of working. Continue reading

Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table

The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure. Continue reading

I believe in seller choice. That’s exactly why I’m concerned

What happens at the kitchen table is what concerns Darryl Davis. Real seller choice begins with real information. Agents must ensure the seller understands both sides of any strategy before they sign. Continue reading

Buyers agents are more valuable in today’s listing landscape

The era of the single, unified real estate marketplace — where every available home was findable in one place — is behind us, coach Darryl Davis writes. Here’s what’s next. Continue reading

Industry leaders: Zillow Preview isn’t the answer — it’s acceleration

Zillow Preview is not a solution to the private listings problem, coach Darryl Davis writes. It is a more palatable on-ramp to the same destination. Continue reading

You are the diamond: A message to the mature real estate agent

Coach Darryl Davis offers words of wisdom to veteran real estate agents: There’s still a place for you in a changing industry. Continue reading

Leadership lessons from Howard Hanna on culture and transparency

Darryl Davis talks to Howard Hanna CEO Hoby Hanna, who offers a leadership case study on maintaining a unique brokerage culture while navigating unprecedented industry change. Continue reading

How the open house provides a moment of truth for consumers

Take a deep dive with coach Darryl Davis into the open house experience from the consumer’s perspective — covering first impressions, agent conduct, signage, flow and communication. Continue reading

How the open house provides a moment of truth for consumers

Take a deep dive with coach Darryl Davis into the open house experience from the consumer’s perspective — covering first impressions, agent conduct, signage, flow and communication. Continue reading

7 unethical things real estate agents are doing to compete

When the pressure to win overrides the commitment to serve clients, everyone loses, coach Darryl Davis writes. Here’s what to watch for — and why it matters. Continue reading