From 1st call to closing: How to create a 5-star client journey 

Map your client’s journey. Identify every moment of truth. And at every one, Darryl Davis writes, ask yourself: Does this feel like a 5-star experience? Continue reading

Real estate agent, wife charged with stealing $500K from lodge

If convicted, the couple could face a maximum penalty of more than 12 years in prison and a $25,000 fine on each count. Continue reading

Are you an information gatekeeper? AI just fired you

In this episode of Real Estate Insiders Unfiltered, Jerimiah Taylor, CEO of BrokerBot, breaks down what AI actually means for real estate agents, why most people are thinking about it wrong, and what it is actually changing and what it isn’t. Continue reading

Communication isn’t the product. It’s the evidence

Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading

These lead magnet examples work. Use them to build your pipeline

A lead magnet isn’t a marketing hack. It’s a system, Josh Ries writes. Here’s how to turn your lead magnet into a reliable pipeline. Continue reading

Expert or celebrity? French real estate TV just called our bluff

“The Parisian Agency: Exclusive Properties” on Netflix shows the difference between surface-level architectural and market knowledge and expertise, Molly McKinley writes. Continue reading

NAR’s Chief Economist: Mortgage rates won’t drop to 3%. Here’s why

In this episode of Real Estate Insiders Unfiltered, Dr. Lawrence Yun unpacks the real forces driving today’s housing market and why expecting ultra-low mortgage rates again may be unrealistic. Continue reading

Agent charged with 150 felony counts related to possession of child sexual abuse material

Pennsylvania agent Albert Stroble has been charged with possessing child sexual abuse material and criminal use of a communications facility. Continue reading

Buyers are scared. That’s why they need our insight right now

Our job as professionals is to read between the lines and help our clients make better decisions than they’d make on their own, Greg Hague writes. Continue reading

Ryan Serhant’s brokerage arrives in California with 5 markets

Ryan Serhant says the firm has now earned the right to enter one of the most competitive real estate markets in the country. It is launching simultaneously in five California markets. Continue reading