These lead magnet examples work. Use them to build your pipeline

A lead magnet isn’t a marketing hack. It’s a system, Josh Ries writes. Here’s how to turn your lead magnet into a reliable pipeline. Continue reading

How to turn a lead magnet into a reliable pipeline: Part 1

An effective real estate lead magnet lets you show competence, build trust and earn the next step without chasing, Josh Ries writes. Continue reading

My move-up moment: Raising your hand to lead

Taking on the challenges of leadership makes you a real estate professional instead of a real estate participant, Sean Shariati writes. Continue reading

Turn ‘How’s the market?’ into a lead without being weird

Stop giving market lectures, and start positioning yourself as a market expert with this simple strategy for lead generation and follow-up from Josh Ries. Continue reading

Tracy Tutor sues Oren Alexander as jury deliberates federal case

The luxury broker and “Million Dollar Listing” star alleged she was drugged by Oren Alexander and sexually assaulted by him and another unnamed man during a Douglas Elliman recruiting event in 2014. Continue reading

5 telltale signs an agent has ‘commission breath’

An agent’s single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here’s what to watch for when you’re recruiting top talent. Continue reading

Leadership misalignment is the hidden real estate career killer

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading

Leadership misalignment is the hidden real estate career killer

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading

The department store parallel: A warning for the real estate industry

NYC real estate CEO Dezireh Eyn looks at the state of real estate consolidation through the lens of the high-end retail industry. Continue reading