Tag Archives: real estate lead generation

These lead magnet examples work. Use them to build your pipeline

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A lead magnet isn’t a marketing hack. It’s a system, Josh Ries writes. Here’s how to turn your lead magnet into a reliable pipeline. Continue reading →

Catch up with Compass, Keller and the commission question

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While CEOs trade barbs, real estate agents are focused on how to take home more in commissions this year than last year. Continue reading →

What’s in, what’s out: 5 marketing shifts you can’t ignore

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Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now. Continue reading →

Here’s what 11M views on Threads taught me about lead generation

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A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading →

The secret ‘gray market’ of inventory (and how to tap into it)

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What if “not for sale” didn’t mean “not interested”? Unlisted CEO, Katie Hill, unpacks her startup that’s turning heads by unlocking the hidden inventory between “just browsing” and “for sale.” Continue reading →

Oops! I left out the most important lead-gen lesson. Let me fix that

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As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you’re talking to. Continue reading →

California Association of Realtors leans into referral fee transparency

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CAR issued a statement broadly in support of referral fee disclosure just days after NAR voted against expanding disclosure requirements. Continue reading →

Realtors reject proposal to require disclosure of more referral fees

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The proposal would have amended the Realtor Code of Ethics to expand what sources of revenue must be disclosed to clients. It passed one vote — but was rejected in a final round. Continue reading →

Recession? Membership? Blessings? Inman Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Redfin vs. Compass vs. Zillow: Inman’s Top 5 stories of the week

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →