Tag Archives: search engine optimization

How this marketing strategist made herself more searchable

By | | Uncategorized
Comments Off on How this marketing strategist made herself more searchable

Check out these no-nonsense tips from Christine George to help yourself and your real estate business stand out as the online landscape grows more crowded and complex. Continue reading →

Being found in the age of AI: The collapse of the ‘I’m the best’ era

By | | Uncategorized
Comments Off on Being found in the age of AI: The collapse of the ‘I’m the best’ era

Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

By | | Uncategorized
Comments Off on ChatGPT and Meta redraw the lines of reach and control

AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

Why Instagram Stories matter more in a joy-starved market

By | | Uncategorized
Comments Off on Why Instagram Stories matter more in a joy-starved market

Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. Continue reading →

Douglas Elliman brings on industry marketing leader for rebrand

By | | Uncategorized
Comments Off on Douglas Elliman brings on industry marketing leader for rebrand

As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Douglas Elliman brings on industry marketing leader for rebrand

By | | Uncategorized
Comments Off on Douglas Elliman brings on industry marketing leader for rebrand

As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Future-proof your digital footprint for 2026 (and beyond)

By | | Uncategorized
Comments Off on Future-proof your digital footprint for 2026 (and beyond)

Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading →

The IDX lie agents still believe: 5 common misconceptions about real estate websites

By | | Uncategorized
Comments Off on The IDX lie agents still believe: 5 common misconceptions about real estate websites

If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it. Continue reading →

Dispatches from NAR NXT as real estate grapples with AI

By | | Uncategorized
Comments Off on Dispatches from NAR NXT as real estate grapples with AI

NAR NXT is known for its happenings around governance and the larger issues that shape how agents work. But what it really does is remind the industry that there are a lot of sharp, creative people leading the way, and they’re not always the ones in th… Continue reading →

Recession? Membership? Blessings? Inman Top 5

By | | Uncategorized
Comments Off on Recession? Membership? Blessings? Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →