Tag Archives: digital marketing

Century 21 revisits ‘The Joy of Home’ in new marketing campaign

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During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. Continue reading →

Forget scripts. Authenticity drives real estate marketing results

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Expert Meriam Mellal says that as trust becomes harder to earn, authenticity becomes agents’ most valuable marketing asset. Continue reading →

Home search is going AI-first with Realtor.com as attention gets harder to earn

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Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. Continue reading →

Why brokerage marketing needs systems

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What actually drives returns? Systems that keep marketing consistent, compliant and relevant. Continue reading →

OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

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From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading →

Olympic backlash and brand pivots spotlight the power of perception

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Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

From Bad Bunny’s halftime show to hyperlocal feeds: Culture is reshaping social strategy

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From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage.
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Rocket, Redfin, Uber Eats and the algorithm-driven Super Bowl shift

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The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extend… Continue reading →

Super Bowl ads aren’t playing the same game anymore

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Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle. Continue reading →