Tag Archives: comparative market analysis

Your seller needs to sell now. Here’s how to handle the 6 objections that will stop them

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Help seller clients position their home where buyers see it as the best value among the properties currently on the market.  Continue reading →

ChatGPT isn’t sabotaging real estate deals. It’s exposing how they’re made

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The agents who will remain effective amid the rise of AI are the ones who help clients understand how to make decisions before the answer ever matters, broker Deb Siefkin writes.  Continue reading →

This AI-powered listing strategy beats April’s ‘perfect-week’ launch

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Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading →

Lofty launches AI tool to turn CRM contacts into seller leads

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Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings. Continue reading →

As AI adoption grows, MLSs emerge as validators of new agent tech tools

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MLSs are emerging as key validators of AI tools, with Miami Realtors prioritizing compliance, data accuracy and safe adoption for agents. Continue reading →

Why brokerage marketing needs systems

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What actually drives returns? Systems that keep marketing consistent, compliant and relevant. Continue reading →

Rethinking your CMA: What today’s market demands

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The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes. Continue reading →

Gen Z is ready to buy: Boost your business by mastering co-buying

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Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco.  Continue reading →

Listing leverage: How to win the game of securing sellers

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Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading →

If price is king, why do we even market new listings?

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If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading →