Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading
Mergers and acquisitions, antitrust lawsuits, listing bans and the potential entry of a new portal competitor ruled 2025. Here’s a look back at the top moments. Continue reading
In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading
The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading
Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading
Ally, which originated $1 billion in mortgages in 2023 through a partnership with Better and is an investor in the company, is laying off hundreds of employees. Continue reading
In January, the real estate market saw a 17.5 percent decline in net new listings and a 2 percent decrease in contract signings, driven by mortgage rate fluctuations, according to HouseCanary. Despite a rise in total inventory compared to 2022 and 2023… Continue reading
Co-branded ComeHome solution on Ally’s website will provide would-be homebuyers with access to listings and loan options and encourage existing homeowners to explore refinancing and HELOCs. Continue reading
New products and agent partnerships could help Better make the transition from a company known primarily for refinancing to a lender that serves homebuyers. Continue reading
Many have pointed to the failure of Zillow Offers as proof that the Zestimate is inaccurate, but the company’s struggles actually reinforce the critical role that quality automated valuation technology plays in the iBuying process. Continue reading