Tag Archives: Claude

How AI is intensifying real estate fraud — and what agents can do

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AI is reshaping cybersecurity risks in real estate, enabling more advanced phishing, fraud, and data exposure across brokerages and agents. Continue reading →

NWMLS is one of few MLSs that don’t allow coming soons. Redfin says that should change

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Redfin veteran Joe Rath — now at parent Rocket — said his company “supports a seller’s choice in how their property is marketed.” Continue reading →

This AI-powered listing strategy beats April’s ‘perfect-week’ launch

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Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading →

The truth about AI in real estate (according to agents)

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Real estate agents share how they’re actually using AI, where it saves time and why it’s raising the bar rather than replacing them. Continue reading →

2026 AI stack: EXACTLY what a small team needs (and no more)

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Drew Thompson shares three tools that, together, cost about $50 a month and replace almost every other AI subscription you currently have. Continue reading →

OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

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From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading →

Want exponential growth? Start with these 1%-a-day improvements

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Real growth doesn’t come from dramatic swings, Jimmy Burgess writes. It comes from small intentional actions that compound over time. Continue reading →

Can Zillow’s NotebookLM tool stand out amid AI saturation?

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Inman’s tech writer Nick Pipitone put Zillow’s new Google NotebookLM integration to the test to answer the questions “Who’s it for?” and “What does it mean for your business?” Continue reading →

Meet Areia, real estate’s ‘synthetic human,’ always-there agent avatar

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An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy. Continue reading →

AI was built to replace us — but it might end up freeing us

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AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading →