The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works. Continue reading
BrokerBot is building a brokerage-wide AI assistant designed to automate transactions, coordinate workflows and reshape the role of real estate agents. Continue reading
Drew Thompson shares three tools that, together, cost about $50 a month and replace almost every other AI subscription you currently have. Continue reading
Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work. Continue reading
With the integration, Rechat will provide Canva directly with brokerage listing details, making the creation of marketing materials for agents and properties on the platform seamless. Continue reading
After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command’s app store, KW Marketplace. Continue reading
Restraint, a focus on nature and the outdoors, and good staging will help luxury agents and their clients close the deal in 2026. Continue reading
ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members. Continue reading
EXp’s recruitment and retention strategy took center stage during the brokerage’s Q3 earnings, with a solid boost in agent productivity and team growth showing eXp’s strength in a rapidly changing competitive landscape. Continue reading
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading