Tag Archives: real estate marketing

Your real estate clients aren’t hiring you to be yourself

By | | Uncategorized
Comments Off on Your real estate clients aren’t hiring you to be yourself

Authenticity opens the door. Broker-owner Deb Siefkin shares what actually carries the conversation when the decision gets difficult. Continue reading →

How to write an MLS listing description with integrity

By | | Uncategorized
Comments Off on How to write an MLS listing description with integrity

When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading →

Brokerage storefronts become ad networks amid Smartify expansion

By | | Uncategorized
Comments Off on Brokerage storefronts become ad networks amid Smartify expansion

Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships. Continue reading →

From Liquid Death to Google, the old marketing playbook is breaking

By | | Uncategorized
Comments Off on From Liquid Death to Google, the old marketing playbook is breaking

The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works. Continue reading →

NAR settles, new Compass data, SERHANT. expands: Inman Top 5

By | | Uncategorized
Comments Off on NAR settles, new Compass data, SERHANT. expands: Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Century 21 revisits ‘The Joy of Home’ in new marketing campaign

By | | Uncategorized
Comments Off on Century 21 revisits ‘The Joy of Home’ in new marketing campaign

During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. Continue reading →

How to turn a lead magnet into a reliable pipeline: Part 1

By | | Uncategorized
Comments Off on How to turn a lead magnet into a reliable pipeline: Part 1

An effective real estate lead magnet lets you show competence, build trust and earn the next step without chasing, Josh Ries writes. Continue reading →

‘Carl’s a mess’ trend shows how conversation outperforms content

By | | Uncategorized
Comments Off on ‘Carl’s a mess’ trend shows how conversation outperforms content

A viral reality TV moment, new LinkedIn data and Facebook engagement insights all show how conversation is driving reach more than content alone. Continue reading →

The 3-step framework that helps agents break out of a slump

By | | Uncategorized
Comments Off on The 3-step framework that helps agents break out of a slump

The actions that will help you break through a plateau align with a framework that has stood the test of time: ask, seek, knock, Jimmy Burgess writes. Continue reading →

Are we using AI to build our business — or replace it?

By | | Uncategorized
Comments Off on Are we using AI to build our business — or replace it?

What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading →