Tag Archives: C21

Century 21 revisits ‘The Joy of Home’ in new marketing campaign

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During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. Continue reading →

One CEO on what will help agents grab more market share in 2026

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Despite an underwhelming 2025, Century 21 CEO Mike Miedler is excited about the year ahead, saying that agents who master business basics and lean into niches will succeed. Continue reading →

To win this summer, homebuyers in California are turning every stone

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With some of the highest home prices in the nation, California buyers and sellers are having an abnormally difficult time managing higher mortgage rates, agents in the Golden State told Inman. Continue reading →

Growth through personalized culture and services: the CENTURY 21 way

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When I started as an individual agent, I had a lot of people who did an excellent job providing the support that I needed to help me get where I needed to be. Today, my brokerage has over 200 agents. Continue reading →

3 real estate leaders share how to hit the bullseye on your rebrand

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Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading →

Mapping a global organization through the lens of experiences is driving growth at Century 21 Real Estate

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There is no other real estate company differentiating itself in the market and making waves to elevate and discover new paths to growth for its independent broker owners and sales professionals like Century 21 Real Estate. Continue reading →

‘I don’t want to commit’: How to handle 27 common objections

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We’ve compiled a list of savvy responses to noncommittal or less-than-cooperative buyers and sellers to help you get creative with client pushback. Continue reading →