Tag Archives: Gen Z

Homeowners remodel instead of move as costs keep them in place

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More than 2 in 5 Americans renovated their home in the last year, and most did so as a deliberate alternative to moving, according to a new Redfin survey. Continue reading →

Baby boomers dominate the market as first-time buyers hit record low

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Baby boomers remained the dominant force in the housing market last year while first-time buyers fell to their smallest share on record, according to the National Association of Realtors’ 2026 Home Buyers and Sellers Generational Trends report. Continue reading →

One CEO on what will help agents grab more market share in 2026

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Despite an underwhelming 2025, Century 21 CEO Mike Miedler is excited about the year ahead, saying that agents who master business basics and lean into niches will succeed. Continue reading →

Gen Z is ready to buy: Boost your business by mastering co-buying

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Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco.  Continue reading →

How buyer affordability education makes you the go-to agent

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Knowing DPA programs allows you to serve buyers where they are, solve problems others overlook and strengthen your reputation as the professional who makes homeownership possible. Continue reading →

How to wow clients and win every time: Now Streaming

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Learn practical strategies to earn trust, stand out with transparency and create a referral-ready client culture that drives lasting success. Continue reading →

Gen Z is changing the rules of renting. Are you ready?

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The rental housing industry stands at a turning point, CEO Tony Julianelle writes, and Gen Z renters can show it the way to build what’s next. Continue reading →

Innovation, acquisition and the art of scaling smart: Now Streaming

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Top industry leaders share their strategies for scaling a real estate brokerage so that it’s not just growing bigger; it’s growing smarter. Continue reading →

Inside the mind of today’s homebuyers: Now Streaming

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Understand the psychology of Gen Z, millennial and high-end buyers in this compelling and timely panel discussion. Continue reading →

This agent bought a home at 22. Now she helps Gen Z do the same

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Gen Z is ready to purchase a home, but they need guidance and education, Atlanta-based Realtor Jessica Dudley writes. Here’s how you can help them achieve their real estate goals. Continue reading →