From 1st call to closing: How to create a 5-star client journey 

Map your client’s journey. Identify every moment of truth. And at every one, Darryl Davis writes, ask yourself: Does this feel like a 5-star experience? Continue reading

How to write an MLS listing description with integrity

When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading

Professor ‘proves’ pocket listings outperform the MLS? Not so fast

You may have seen a study that purports to show a pricing premium for private listings, coach Darryl Davis. The truth is very different and far more complex. Continue reading

What does NAR’s new settlement mean to real estate professionals?

Darryl Davis explains what the settlement is, why it matters and what, if anything, it actually changes about how you do your job. Continue reading

NAR settles, new Compass data, SERHANT. expands: Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Here’s what your 1st meeting with a buyer should look like

Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next. Continue reading

Will global upheaval tank the spring market? The Download

Find out how the war in Iran, fuel shortages and other international uncertainty will affect the spring real estate market. Continue reading

NWMLS vs. Compass, NAR’s outlook, Umansky’s advice: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

What NASA’s Artemis II reveals about agents who go the distance

The capsule’s name, Integrity, is what separates agents who build lasting careers from those who flame out after a few years, coach Darryl Davis writes. Continue reading

The marketplace is fracturing. Here’s how to compete anyway

The fundamentals of why sellers and buyers need a skilled, informed, honest real estate agent have not changed. Continue reading