Here’s what your 1st meeting with a buyer should look like

Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next. Continue reading

‘Family-friendly’ neighborhood? Expect to pay 42% more

New data shows that homes in family-friendly neighborhoods cost 42 percent more on average, highlighting how demand for top schools, safety and amenities is reshaping affordability across U.S. housing markets. Continue reading

Can Zillow’s NotebookLM tool stand out amid AI saturation?

Inman’s tech writer Nick Pipitone put Zillow’s new Google NotebookLM integration to the test to answer the questions “Who’s it for?” and “What does it mean for your business?” Continue reading

Realtor.com parent goes after its own virtual tour target amid battle with CoStar

Australia’s REA Group, owned by News Corp and a 20 percent stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar. Continue reading

HomeSmart and Lower partnering on marketing, tech and mortgages

The agreement comes on heels of Lower’s acquisitions of Neat Labs and Movoto — and takes place as mortgage lenders look to real estate brokerages to win more homebuyers. Continue reading

NAR weighs in on Zillow’s new ChatGPT integration

Without specifically saying whether or not the integration violated any IDX license agreements with multiple listing services, NAR said that each individual MLS should assess its own agreement with Zillow to ensure compliance. Continue reading

RealScout and Agent Image partner to steal Zillow leads — and give them to you

Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow. Continue reading

The Land Report, Land id profile nation’s 100 largest landholdings

Land data and marketing solution Land id, reviewed by Inman in 2024, worked with Land Report editors to highlight the holdings of Jeff Bezos, Bill Gates and Ted Turner. Continue reading

HomeStack is a mobile solution for today’s agent: Tech Review

Inman’s review of HomeStack, a custom mobile app solution for independent real estate brokerages, top-producing teams and tech-savvy agents. Continue reading