Tag Archives: homebuying process

Homebuyer trust in AI is slipping, survey finds (VIDEO)

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A new survey shows buyers want more control and still prefer humans for key decisions in the homebuying process. Continue reading →

The internet says agents are doomed (again). Here’s what’s actually happening

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A debate on X claims AI and platforms like Opendoor could replace real estate agents. Industry leaders say the reality is far more complicated. Continue reading →

Compass partners with Rocket-Redfin to display coming-soon listings

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Compass Coming Soon listings will receive priority display on Redfin.com, with buyer inquiries sent to Compass listing agents, according to details of the new partnership. Continue reading →

Can Zillow’s NotebookLM tool stand out amid AI saturation?

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Inman’s tech writer Nick Pipitone put Zillow’s new Google NotebookLM integration to the test to answer the questions “Who’s it for?” and “What does it mean for your business?” Continue reading →

How agents can help their clients become homeowners in 2026

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With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA’s Alex Vidal writes. Continue reading →

Damian Eales on ‘imminent’ Realtor.com app for ChatGPT [EXCLUSIVE]

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In Part 2 of an exclusive interview with Inman, Realtor.com CEO Damian Eales explains why his company has invested in becoming a news outlet and how a launch on AI is ‘imminent.’ Continue reading →

Why commissions have risen since the 2024 NAR settlement

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Many expected commissions to fall after the 2024 NAR commission settlement, but data shows that average rates have actually ticked up slightly. Why?⁣ Continue reading →

What Zillow’s marketing genius can teach you about social media

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On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading →

Is the ‘proptech winter’ ending? This is what investors are watching

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Some companies that were red-hot during the COVID housing market had to either pivot or die when rates rose and major funding rounds dried up. But green shoots may be emerging. Continue reading →

NAR weighs in on Zillow’s new ChatGPT integration

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Without specifically saying whether or not the integration violated any IDX license agreements with multiple listing services, NAR said that each individual MLS should assess its own agreement with Zillow to ensure compliance. Continue reading →