Tag Archives: working with buyers

Buyers are scared. That’s why they need our insight right now

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Our job as professionals is to read between the lines and help our clients make better decisions than they’d make on their own, Greg Hague writes. Continue reading →

Deferred maintenance is costing you deals. Here’s how to protect your clients and your commission

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Real estate pros with an eye on maintenance concerns can reduce deal friction, protect their reputation, and safeguard both homeowners and homes, Gina McCort writes. Continue reading →

How agents can help their clients become homeowners in 2026

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With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA’s Alex Vidal writes. Continue reading →

Smart strategies in a higher-rate market: How buyers can still win

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Don’t leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win. Continue reading →

How the escrow process offers a chance to show your value: Step 7

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Just like in school, group projects can be stressful. In Part 7 of her eight-part series, Cassie Walker Johnson helps you pull the moving parts of the escrow process together. Continue reading →

On ‘Education Day,’ buyers teach you what they really want: Step 4

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In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading →

7 ways to be a better buyer’s agent as 2025 winds down

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As a buyer’s agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today’s market challenges. Continue reading →

How to help buyers understand interest-only mortgages

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Understanding the ins and outs of financing options, including interest-only mortgages, makes you a valuable resource for educating your clients, Clever’s Luke Babich writes. Continue reading →

10 ways to help real estate clients overcome commitment issues

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Buying or selling a property is a big decision, coach Darryl Davis writes, and giving clients the time and space they need to make their decision is important. Continue reading →

How to turn these 7 buyer objections into trust indicators

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Instill confidence in your buyer clients when you come to them prepared to answer questions and offer reassurance, coach Darryl Davis writes. Continue reading →