Tag Archives: specialization

How to be a better team player (and why it matters more than you think)

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If you’re looking for better performance and more commissions, don’t just join a real estate team. Become a great teammate. Continue reading →

A $3K commission saved me: Here’s why niche marketing wins

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While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading →

7 ways to be a better buyer’s agent as 2025 winds down

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As a buyer’s agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today’s market challenges. Continue reading →

Own your own gate — or be replaced by one of the gatekeepers

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Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own. Continue reading →

How to define your target audience without losing existing business

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Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading →

Teams Spotlight: Julian Johnston, Julian Johnston Team

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Learn more about this team’s client-first philosophy and why team leader Julian Johnston believes Miami is on the verge of its next big boom. Continue reading →

4 secrets for making every moment count in real estate

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Real estate success is about more than closing deals, Nick Schlekeway writes. It’s about becoming an indispensable resource for clients and creating value that goes beyond transactions. Continue reading →

Here’s why specialization matters for buyer’s agents

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Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes. Continue reading →

All the glamour in store for guests at Inman Luxury Connect 2022

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Big names attending Luxury Connect are itching to share their secrets with the rest of the Inman community. Read on for the details of what’s in store for attendees. Continue reading →