Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best. Continue reading
Contributor Lindsey Harn shares why mid-priced homes on the coast are vanishing, and opportunities to build new homes are slim. Continue reading
New Inman contributor Julian Buckner of Vesta Home talks staging, scaling and the complexity of styling a 22,000-square-foot Bel-Air property. Continue reading
Coach Melanie Klein shares the growth journey of O’Connor Estates, a Brentwood, California, real estate team that’s making waves for all the right reasons. Continue reading
While non-luxury homebuyers are beholden to mortgage rate fluctuations, luxury buyers are using their stock market gains to boost their purchasing power — pushing luxury sales up 2.9 percent. Continue reading
In Part 4 of her five-part series, Cara Ameer offers strategies for providing high-level care that’s specific to the requirements of high-profile clients. Continue reading
If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess. Continue reading
Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own. Continue reading
For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading
The Amalfi Estates owner said listings are slowing down and prices have been dropping, but there’s plenty of room to fall, which is extending the buyer’s market. Continue reading