How to stockpile pre-listings in a market that feels unpredictable

Having real conversations and really listening is your best shot at being there when life changes force a sale and relocation, Chris Drayer writes. Continue reading

Is your brand message clear? A 30-minute audit to find out

Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best. Continue reading

5 burning questions about eminent domain ANSWERED

There are many moving parts involved in an eminent domain fight. Broker Annette DeCicco helps you arm yourself and your clients with information when it’s time to help. Continue reading

10 profit holes that can sink your real estate business

Increase your profits both by cutting unnecessary waste and generating more business with these actionable strategies from trainer Bernice Ross. Continue reading

Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market

In this exclusive interview with Inman, the least dramatic “Selling the OC” cast member gets candid about real estate, reality TV and real life ahead of the Nov. 12 Season 4 premiere. Continue reading

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading

How the Compass-Anywhere deal could spur an ‘arms race’

Real Estate Insiders Unfiltered hosts James Dwiggins and Keith Robinson break down the Compass-Anywhere deal that is set to create a company worth an estimated $10 billion. Continue reading

How to write a real estate case study that wins clients

Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction. Continue reading

Be protective, proactive and prepared when working with celebrity clients

In Part 4 of her five-part series, Cara Ameer offers strategies for providing high-level care that’s specific to the requirements of high-profile clients. Continue reading

It’s not all about the money: The savvy agent’s guide to working with athletes and celebrities

In Part 3 of her five-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage. Continue reading