Tag Archives: seller

Communication isn’t the product. It’s the evidence

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Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading →

That guy who sold his house with ChatGPT should be a warning sign for real estate agents

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Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes. Continue reading →

Forget ‘write me a post’: Use AI to build better client relationships

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Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading →

How to write a real estate case study that wins clients

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Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction. Continue reading →

8 tips for maximizing a listing’s square footage as an agent

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Agents can help sellers get the most value for their property by presenting a sleek, appealing home that’s optimized every single square foot of space, Clever’s Luke Babich writes. Continue reading →

Here’s how to talk with sellers now about buyers and commissions

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The easiest way to stay on the right side of the current legal and regulatory changes is to subscribe to them in both letter and spirit, team leader Carl Medford writes. Continue reading →

With fewer million-dollar homes, is luxury OK? The Real Word

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This week, hosts Byron Lazine and Nicole White are talking about the luxury market, seller’s biggest regrets and the importance of technology for agents this year. Continue reading →

Don’t leave money on the table: 3 tips for listing agents in a cooling market

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Lady luck has nothing to do with that stellar price that smart agents snag for their sellers. Listing expert Julie Busby offers sound advice on how she gets top dollar for her clients even in a cooling market. Continue reading →

Use seller leasebacks to give your clients more options

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Providing creative solutions to buyers and sellers, such as leasebacks, is a tangible way to add value and create opportunities, according to team leader Julie Busby. Sellers on the fence about selling are much more willing to try if they understand al… Continue reading →

Unexpected repairs leave many homebuyers with regret: survey

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One in three homeowners in a recent HomeAdvisor survey say they regretted their purchase after paying for repairs left unfixed by the seller. Continue reading →