Tag Archives: communication

Communication isn’t the product. It’s the evidence

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Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading →

5 qualities every great transaction coordinator must have in 2026

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Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great. Continue reading →

41 years, 8 lessons, 1 truth about real estate that never changes

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If you want to build a life and career worth smiling about, coach Darryl Davis writes, don’t just chase the newest app or lead system. Go back to the fundamentals. Continue reading →

What’s More Important in Real Estate Today, AI or You?

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AI can help enhance your image, knowledge, and consistency of message, but it’s you, your relationships, how well you communicate, and your local knowledge expertise that will determine if you are successful or not. Craig and Toby will break down… Continue reading →

What agents want in a brokerage (Hint: It’s not just about money)

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Recruiting and retention aren’t just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage. Continue reading →

Switching brokerages? Here’s your ultimate brand transition playbook

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Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading →

How to WOW your clients with a simple communication strategy

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While you can’t control the market or the latest industry headlines, you can control your timely and clear communication with clients, coach Darryl Davis writes. Continue reading →

How this agent gets 98% of his business from referrals

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Top producer Charlie Wills has systematized relationship building so successfully that almost all of his business is referrals. On this episode of Real Estate Insiders Unfiltered, he shares his playbook. Continue reading →

Visual, auditory, kinesthetic: What processing style do you prefer?

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Want to make faster connections with clients and colleagues? Listen to the sensory language they use, and align with their preferred processing style, Bernice Ross suggests. Continue reading →

10 ways to help real estate clients overcome commitment issues

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Buying or selling a property is a big decision, coach Darryl Davis writes, and giving clients the time and space they need to make their decision is important. Continue reading →