Tag Archives: pricing strategy

Communication isn’t the product. It’s the evidence

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Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading →

Are we turning real estate professionals into gig workers?

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The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. Continue reading →

Are we using AI to build our business — or replace it?

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What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading →

Michael Valdes on consolidation, profitability and what real estate agents must do next

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The CEO of LPT International shares insights on consolidation, profitability, and growth, and how Inman’s advisory board is shaping the Inman Connect San Diego agenda. Continue reading →

ChatGPT isn’t sabotaging real estate deals. It’s exposing how they’re made

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The agents who will remain effective amid the rise of AI are the ones who help clients understand how to make decisions before the answer ever matters, broker Deb Siefkin writes.  Continue reading →

Pre-listing prep matters more than where the listing goes live

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The real estate industry is focused on where listings appear, Deb Siefkin writes, but the real outcomes are decided long before that. Continue reading →

The real lesson from the Florida ChatGPT home sale story

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The Florida AI home sale story is not proof that agents are obsolete, and it is not proof  that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite. Continue reading →

Hire an assistant, bring on a partner or stay solo? A guide

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Should successful agents hire help, partner up or just tough it out and push through? Kevelyn Guzman asks. The answer depends on the math. Continue reading →

Most agents won’t be replaced by AI. They’ll be replaced by honesty

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Competence and transparency are being rewarded in today’s real estate market, and the agents who exhibit those traits will flourish in the face of AI, CEO Blake O’Shaughnessy writes. Continue reading →

Rethinking your CMA: What today’s market demands

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The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes. Continue reading →