Tag Archives: Cary, North Carolina

Are we turning real estate professionals into gig workers?

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The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. Continue reading →

Are we using AI to build our business — or replace it?

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What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading →

Fathom Realty buys a ‘proven model’ for first-time homebuyers

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START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide. Continue reading →

Fathom Holdings looking to raise at least $5.4M in public offering

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At $2 per share, the latest offering of three million shares is priced nearly three times higher than a March raise, when the North Carolina-based real estate brokerage was flirting with delisting. Continue reading →

Fathom Realty now offering agents 20% commission split option

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Elevate program offers higher level of services, including “done-for-you marketing,” lead generation and transaction management, in exchange for what the company considers to be a low split. Continue reading →