Author Archives: Lori Muller

Are we turning real estate professionals into gig workers?

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The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. Continue reading →

Are we using AI to build our business — or replace it?

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What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading →

If real estate agents don’t matter, why are FSBOs at an all-time low?

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Real estate professionals aren’t just opening doors, Lori Muller writes. They are guiding people through one of the most complex financial and legal transactions of their lives. Continue reading →

The real estate ‘easy button’ doesn’t exist

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Success in real estate doesn’t come from luck or an easy button, Lori Muller writes. It comes by doing the work that others avoid. Continue reading →

If I were starting my real estate career in 2026, here’s exactly what I would do

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Forget building fast. Build strong, brokerage president Lori Muller writes. Because the ceiling in real estate isn’t determined by the market — it’s determined by discipline. Continue reading →

Leadership misalignment is the hidden real estate career killer

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Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading →

Leadership misalignment is the hidden real estate career killer

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Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading →

‘Me’ leaders vs. ‘we’ leaders: Defining culture, growth and legacy

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Today’s real estate agents are not just choosing a brokerage, broker-owner Lori Muller writes. They’re choosing a collaborative community where they can thrive. Continue reading →

Leadership, not location: The future of agent engagement

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When agents love your leadership, believe in your support and see tangible impact in their businesses, they show up — not because they’re required to, but because they want to, Lori Muller writes. Continue reading →

Are you all-in? Why commitment is your competitive advantage

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Are you building a business or simply participating in one? Lori Muller shares why going all-in on your real estate business changes everything. Continue reading →