Author Archives: Lori Muller

How pop-bys keep you top of mind for repeat and referral business

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Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have. Continue reading →

Actions that matter: Why being ‘all in’ still wins in an AI-driven industry

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Success doesn’t come from automation, CEO and coach Lori Muller writes. It’s earned through every action, every relationship and every moment of authenticity. Continue reading →

New year. Now what? How to turn Q4 planning into a January pipeline

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Aligning your goals and implementing the changes you’ve identified can make all the difference as you move your business into 2026, Lori Muller writes. Continue reading →

Stop treating your goals like January window dressing

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Blend vision boards with business plans to develop the accountability system you really need as you move into the new year, Lori Muller writes. Continue reading →

Agents, you must believe in yourself and the brand you choose

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To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes. Continue reading →

Why I’m still grateful to be a real estate professional

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As we step into the season of giving and gratitude, Lori Muller writes that it’s a good time to reflect on all that the industry gives us, so we can give back to others. Continue reading →

Leadershift: How brokers and team leaders can prepare for 2026

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The market is poised for change. If you want to be part of what’s ahead, take a page from John Maxwell’s book “Leadershift.” Lori Muller shows you how. Continue reading →

Finish 2025 strong by checking these 10 to-dos off your list

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Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful. Continue reading →

Why ‘leadership’ shouldn’t be a dirty word in real estate

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Leadership is not something you do once you get the title, Lori Muller writes. It’s something you do every single day in every environment you’re in. Continue reading →

Real estate has a leadership problem, not a people problem

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This industry doesn’t need more agents, coach Lori Muller writes, it needs more leaders. Here are five ways to level-up your leadership for today’s tough market. Continue reading →