Tag Archives: first-time homebuyer

How to turn a lead magnet into a reliable pipeline: Part 1

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An effective real estate lead magnet lets you show competence, build trust and earn the next step without chasing, Josh Ries writes. Continue reading →

The affordable housing crisis isn’t just financial. It’s political

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American attitudes around home affordability will determine whether Congress treats housing as a priority or as another talking point to be dropped between election cycles. Continue reading →

Homebuyers don’t need motivation. They need leadership

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If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process. Continue reading →

Why ‘leadership’ shouldn’t be a dirty word in real estate

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Leadership is not something you do once you get the title, Lori Muller writes. It’s something you do every single day in every environment you’re in. Continue reading →

New Fannie, Freddie housing goals may hurt working families

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A coalition of groups has warned that the Trump administration’s goals for the mortgage giants will leave up to 177,000 lower income homebuyers looking elsewhere for a loan. Continue reading →

10 compelling reasons that your buyers should purchase now 

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Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket. Continue reading →

Fathom Realty buys a ‘proven model’ for first-time homebuyers

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START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide. Continue reading →

The American homeownership dream is primed for a comeback

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Stuart Siegel, President and CEO of Engel & Völkers Americas, writes that while the American dream of homeownership is not dead, it is changing. Continue reading →

7 ways to be a better buyer’s agent as 2025 winds down

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As a buyer’s agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today’s market challenges. Continue reading →

1st-time buyers say ‘yes’ to older starter homes due to higher costs

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New construction starter homes have become a thing of the past as costs continue to rise, according to a report from Cotality. More buyers are flocking to a new kind of starter home, which is older and smaller. Continue reading →