These lead magnet examples work. Use them to build your pipeline

A lead magnet isn’t a marketing hack. It’s a system, Josh Ries writes. Here’s how to turn your lead magnet into a reliable pipeline. Continue reading

How to turn a lead magnet into a reliable pipeline: Part 1

An effective real estate lead magnet lets you show competence, build trust and earn the next step without chasing, Josh Ries writes. Continue reading

Will global upheaval tank the spring market? The Download

Find out how the war in Iran, fuel shortages and other international uncertainty will affect the spring real estate market. Continue reading

Turn ‘How’s the market?’ into a lead without being weird

Stop giving market lectures, and start positioning yourself as a market expert with this simple strategy for lead generation and follow-up from Josh Ries. Continue reading

Here’s where real conversion begins (Hint: It’s not the lead)

The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too. Continue reading

7 real estate problems agents misdiagnose (and how to fix them)

More hustle won’t fix fundamental problems in your business, Josh Ries writes. Here’s how to diagnose (and cure) whatever’s holding you back. Continue reading

Let the HOMES system help you nail your next buyer consultation

Take your buyer consultation from transactional to consultative with Josh Ries’ step-by-step system for working with buyers. Continue reading

Here’s our top marketing advice of 2026 (so far)

If you’re looking for solid marketing advice that actually works today, check out these top 10 stories of 2026 (so far). Continue reading

Getting ghosted? Try these 7 lead-generation strategies

Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading

If your listing’s not selling, it’s not always price. It’s the positioning

When a home is positioned correctly, marketing feels easy, Josh Ries writes. When it’s not, no amount of exposure will be able to fix it. Continue reading