Tag Archives: marketing a listing

How to write an MLS listing description with integrity

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When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading →

Pre-listing prep matters more than where the listing goes live

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The real estate industry is focused on where listings appear, Deb Siefkin writes, but the real outcomes are decided long before that. Continue reading →

If your listing’s not selling, it’s not always price. It’s the positioning

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When a home is positioned correctly, marketing feels easy, Josh Ries writes. When it’s not, no amount of exposure will be able to fix it. Continue reading →

Bring your own baby: How I turned an open house into a baby rave

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Agent and developer Claire O’Connor shares a strategy to help you lean into your listing’s character and design an open house that’s uniquely suited to the space and the needs of its potential buyer. Continue reading →

3 clichés top listing agents don’t buy into during a market downtick

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Think smart, writes coach Annette DeCicco, and list like a pro. Hit all three of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums. Continue reading →

7 signs your business is thriving (even when the market isn’t)

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The market doesn’t determine the trajectory of your real estate business, Jimmy Burgess writes. Your systems, consistency and intentionality do. Continue reading →

Has this Austin MLS ‘solved’ the private listings conundrum?

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Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes. Continue reading →

Has this Austin MLS ‘solved’ the private listings conundrum?

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Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes. Continue reading →

13 tips for turning your summer open house into a marketing event

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A great open house is more than a walkthrough; it’s a full-blown marketing event. Coach Darryl Davis shares ways to make the most of the opportunity. Continue reading →

Whether it’s a penthouse or a purse, visibility matters: Exclusive

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Coldwell Banker Realty President and CEO Kamini Lane writes that private property listing claims ignore the basic logic of supply and demand. Continue reading →