Tag Archives: exposure

The housing market isn’t breaking. It’s being rebuilt in real time

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While the industry debates exposure, writes contributor Deb Siefkin, the structure of the market and how buyers find homes is being rewritten. Continue reading →

If your listing’s not selling, it’s not always price. It’s the positioning

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When a home is positioned correctly, marketing feels easy, Josh Ries writes. When it’s not, no amount of exposure will be able to fix it. Continue reading →

Media expertise is a competitive edge: Publisher, TV host

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By embracing branding principles, storytelling techniques, PR strategies and leveraging AI, Angela Yungk writes, real estate agents can establish a competitive edge that extends far beyond transactions. Continue reading →