Tag Archives: coming soon

The housing market isn’t breaking. It’s being rebuilt in real time

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While the industry debates exposure, writes contributor Deb Siefkin, the structure of the market and how buyers find homes is being rewritten. Continue reading →

NWMLS is one of few MLSs that don’t allow coming soons. Redfin says that should change

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Redfin veteran Joe Rath — now at parent Rocket — said his company “supports a seller’s choice in how their property is marketed.” Continue reading →

New pre-marketing platforms face trust issues, adoption hurdles: Intel

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Many real estate agents tell Intel that newly announced partnerships to plug “coming soon” listings won’t change how they do business. Continue reading →

Fiduciary duty doesn’t mean what you think it means

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Find out how the real estate industry’s most powerful legal term is being weaponized and why consumers are paying the price. Continue reading →

‘Coming soon’ was a good idea. What we’ve done to it isn’t

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Coach Darryl Davis writes that an honest assessment of how “coming soon” status is being used to undermine seller choice is essential for building trust with consumers. Continue reading →

There’s a new listings category. I’m calling it the company FSBO

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A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool, Darryl Davis writes, and we’ve known for a long time what restricted buyer pools produce. Continue reading →

Restore the MLS: A return to cooperation, not control

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Fragmented power structures and binary “all-in or all-out” rules are no longer compatible with today’s demands, Caitlin McCrory and Robert Reffkin write. Here’s how they think the MLS needs to evolve. Continue reading →

Coming-soon listings just went mainstream: The Download

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Last week, everyone in real estate was weighing in on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility. Continue reading →

Where brokerages stand on pre-MLS listings after a whirlwind week

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Many real estate companies shifted their stances on pre-MLS listings this week. But each newly announced initiative is different. Continue reading →

Zillow, Keller Williams and others team up to ‘pre‑market’ listings

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Zillow Preview allows agents to display their coming-soon listings on Zillow and Trulia. Keller Williams, REMAX, HomeServices of America, United Real Estate and Side are the first brokerages to try the new offering. Continue reading →