Exposed beams, Victorian style top Zillow’s buyer engagement index

Exposed beams bring a 20 percent boost in daily buyer engagement, according to Zillow’s newly launched Buzz Index, which tracks clicks, saves and return visits across more than 600 home features and design styles.
Continue reading

New pre-marketing platforms face trust issues, adoption hurdles: Intel

Many real estate agents tell Intel that newly announced partnerships to plug “coming soon” listings won’t change how they do business. Continue reading

Zillow ‘knows its role’ in the industry: Jun Choo

Zillow Chief Operating Officer Jun Choo talks artificial intelligence, Zillow Preview and the portal’s continued commitment to listing “transparency.” Continue reading

What you should know about Zillow Pro: ‘If you’re already married, I’m going to stop offering you dates’

In this episode of Real Estate Insiders Unfiltered, Jun Choo breaks down Zillow Pro, how it works, and why it could completely change how agents manage relationships inside the Zillow ecosystem. Continue reading

Buyers agents are more valuable in today’s listing landscape

The era of the single, unified real estate marketplace — where every available home was findable in one place — is behind us, coach Darryl Davis writes. Here’s what’s next. Continue reading

Zillow adds 24 more brokerages to pre-market listings partnership

The new agreements bring the number of brokerages and franchisors who have partnered with Zillow on pre-marketed listings to 29. Continue reading

A confetti moment: Zillow changes its tune on listing standards

For the industry, Zillow’s shift reflects a broader move toward understanding that how a home is introduced can be just as important as how widely it is seen, Compass agent Suzy Minken writes. Continue reading

Zillow called it the ‘open market,’ then buried consumers and MLSs

The tragedy isn’t that the MLS got disrupted, Amit Kulkarni writes. Disruption was inevitable given decades of inaction. The tragedy is what replaced it. Continue reading

Coming-soon listings just went mainstream: The Download

Last week, everyone in real estate was weighing in on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility. Continue reading

Industry leaders: Zillow Preview isn’t the answer — it’s acceleration

Zillow Preview is not a solution to the private listings problem, coach Darryl Davis writes. It is a more palatable on-ramp to the same destination. Continue reading