Tag Archives: content marketing

Musk, OpenAI and a trust problem that isn’t going away

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The Musk vs. OpenAI courtroom battle is about more than ownership and valuation. It’s accelerating a skepticism that was already building. Continue reading →

As the industry consolidates, it’s time to build your own flywheel

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The stacking model is a practical system for agents who refuse to be out-marketed by platforms with billion-dollar budgets, Zac Kennedy writes. Continue reading →

Instagram cracks down, Meta doubles down, Vine comes back

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The platforms are done being passive about what gets rewarded. Instagram is restricting reposts, Meta is tightening partnership content standards and new research is poking holes in the demographic targeting assumptions most agents are still operating on. Continue reading →

Agents are making the same mistake with AI that they made with social media

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Just like with social media, REDX’s Curtis Fenn writes, the agents who use artificial intelligence platforms with intention and a plan will flourish in the years ahead. Continue reading →

Farming done right: Low-cost ways to dominate your neighborhood

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Neighborhood farming done right is about showing up more, caring more and staying consistent when others give up, Darryl Davis writes. Continue reading →

If Home Depot is on Reddit, where should you be?

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Home Depot isn’t waiting for buyers to walk through the door anymore. Its retail media network is now integrated with Reddit and Pinterest, reaching people in the research and inspiration phase, long before a transaction is anywhere in sight. Continue reading →

Understanding the role of AI in the real estate landscape: Streaming

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Katie Lance highlights the online shift in AI-driven search and the importance of consistent social media content for visibility. Continue reading →

Brokerage storefronts become ad networks amid Smartify expansion

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Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships. Continue reading →

From Liquid Death to Google, the old marketing playbook is breaking

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The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works. Continue reading →

The perfection trap that’s holding your business back

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Transform your storytelling and leverage content marketing to reveal your authentic professional journey and connect with clients, Jimmy Burgess writes. Continue reading →